You’re probably thinking, “Aren’t these guys supposed to want us to hire them for this stuff so we give free advice about using AI for PPC?”. It’s a fair point, but the reality is that not every business has the budget or the need to pay somebody else to run PPC on platforms like Google Ads.
Our goal has always been to help businesses succeed with their digital marketing however we can—whether that’s by leaning on us when you need professional support or by rolling up your sleeves and tackling things yourself with a little help from us.
On 30th November 2022, the owners of ChatGPT, OpenAI, made their AI tool freely available for the general public and businesses alike to experiment with its capabilities and allow ChatGPT to evolve based on real-world usage. Two years later, it’s now one of the most used applications ever created.
Editors Note [28.11.24]: This guide was first published on January 27, 2023, not long after ChatGPT was first released. Today, we’ve updated the article to provide a more practical, approachable perspective on how businesses and organisations can use AI for PPC with tools like ChatGPT and the very latest models to create and manage their PPC campaigns. Expect more creative ideas, more detail, and more success with our revised guide to using ChatGPT for Google Ads and PPC campaigns of any kind.
How Can AI Be Used For PPC Advertising?
Now, let’s get to the real question: how can AI improve your PPC advertising campaigns? Artificial intelligence (AI) isn’t just a buzzword anymore—it’s literally everywhere. From virtual assistants like Siri and Alexa answering questions to tools that help automate and simplify everyday tasks, AI is quickly becoming a core part of how we all operate.
PPC advertising whether using Google Ads, Bing ads, social media, or digital marketing of any kind is no different. AI is opening up all kinds of opportunities to save time, work smarter, and get better results.
Large Language Models (LLMs) like ChatGPT are designed to process and analyse huge amounts of data, learn from it, and deliver insights or solutions faster than any human ever could. They don’t replace the need for creativity or strategic thinking, but they can handle a lot of the heavy lifting and help automate tasks that would normally take us a long time to complete.
What’s more, these tools can do so in a way that’s indistinguishable from a human. Oh, and did we mention that it can evaluate, explain and even write programming code or markup in different languages, including Python, HTML, CSS and JavaScript? So if it can do all this, the only limitation to how it can assist with something like Google Ads is imagination and determination.
In addition to improving efficiency, models like ChatGPT are trained on vast amounts of data, meaning they have a vast range of general and specialist knowledge. Using tools like ChatGPT, Claude or Gemini allows us to tap into this knowledge with the ability to reason and automate at rapid speeds.
Using AI for PPC makes tasks like analysing trends, optimising campaigns, brainstorming ideas, or identifying new strategies a piece of cake. Even starting with the basics, AI can assist with everything from identifying the most relevant keywords to personalising ad copy based on your target market or customer behaviour. It can even help with budget optimisation, helping to reduce ad spend and improve your return on ad spend (ROAS).
For those looking to start their first PPC campaign using Google Ads to those experienced in paid advertising, using tools like ChatGPT for PPC is an inexpensive way to undertake tasks that would normally require hours of manual work.
Should I use ChatGPT For PPC or another AI tool?
Looking at the data today, ChatGPT has over 200 million weekly active users in November 2024. That’s 2.5% of the global population estimated to be ~8 billion people. Since 2022, just imagine all of the queries that have been thrown at ChatGPT and how much it has learned in this short space of time.
Plus, the very latest models like 4o and o1 are some of the most advanced in existence, with o1 being reported as having PHD level of intelligence.
Having carried out many experiments ourselves since its launch, we can confirm that it can confidently and accurately answer almost anything you ask. With the addition of ChatGPT’s Advanced Dala Analysis (formerly Code I Interpreter) and now the o1 model, complex maths, calculations and data analysis can be carried out with ease and incredible accuracy.
When you combine this with capabilities like web browsing for real-time information, vision and speech capabilities, and document uploads (think CSV exports from Google Analytics, keyword data from Google Ads, etc.), the opportunities are almost endless.
We’ve tried other tools like Claude and Gemini, but always end up coming back to ChatGPT.
15 Ways AI Tools Like ChatGPT Can Be Used for PPC Advertising
Below, let’s look at 15 ways AI tools like ChatGPT can be used for PPC and Google Ads. By following these tips, you’re guaranteed to save time, reduce costs, and improve results.
1. Keyword Research
One of the most essential steps in any PPC campaign is keyword research and this often starts with brainstorming ideas.
This is so easy with ChatGPT because all you need to do is ask for ideas.
If you don’t believe us, go to https://chatgpt.com (you’ll need to sign up first, but it’s quick) and ask ChatGPT to carry out some brainstorming.
Ask for keyword suggestions when using ChatGPT for Google Ads
Another benefit is that ChatGPT can even remember all of the previous queries (prompts) and pick up from where you left off when asking any new queries:
ChatGPT remembers previous prompts and can continue answering queries.
As you can see, we are not just limited to getting single answers. One of the most significant benefits of using ChatGPT is its ability to generate a high volume of keyword ideas quickly. You can ask follow-up prompts such as refine, expand, or let’s start again. You can even save your chat and come back to it at a later date and ChatGPT will remember the entire conversation.
AI tools can also process keyword exports from platforms such as Google Keyword Planner and Google Search Console to generate recommendations that align with your goals. For example, by uploading a CSV file of search query reports, these tools can spot patterns, suggest new keyword opportunities, and even identify negative keywords to eliminate wasted ad spend.
Plus, if your campaign relies on staying up-to-date with trends, features like web browsing will allow you to get real-time suggestions based on current search behaviour and metrics.
2. Ad Copywriting & Image Creation
Writing engaging ad copy can feel like an endless creative challenge, especially when you lack inspiration, need to create multiple ad copies, or write countless headlines and descriptions in the case of responsive search ads.
Tools like ChatGPT simplify this by generating ad text variations based on your input, whether it’s a specific tone, target audience, or call-to-action. You can ask for multiple options at once, giving you the freedom to test and generate different headlines or descriptions to see what resonates most.
There are countless articles online about how to write PPC ads that convert, like this one for example:
So why not ask ChatGPT to browse the web to follow these guidelines or feed it a specific article before asking for help? In the below example, we first check web browsing is working properly (it’s always worth making sure) and then ask ChatGPT to browse the above article to create a responsive search ad.
Browse the web and then use ChatGPT for PPC ad copy
With vision and image generation capabilities, AI can even analyse creative elements like images or banners to suggest complementary ideas and even create images for you.
3. Landing Page Optimisation
A great ad gets clicks, but the landing page closes the deal.
By uploading data from tools like Google Analytics (e.g., engagement rates, session durations) or heatmaps from tools like HotJar or Crazy Egg, AI can analyse how users interact with your landing pages and suggest changes to improve conversions.
You can copy and paste your web page directly into tools like ChatGPT and ask for suggestions to improve the content and structure of the page.
ChatGPT can even evaluate and summarise insights from graphs and charts, helping you quickly understand areas for improvement without needing to spend hours sifting through data or trying to understand why the charts are showing.
4. Ad Campaign Analysis
Campaign performance can be overwhelming to digest and evaluate, especially when juggling multiple ad groups and advertising channels.
AI can process large amounts of campaign data to highlight trends, pinpoint underperforming ads, and suggest actionable improvements. For example, uploading your Google Ads performance reports will allow tools like ChatGPT to identify which PPC ads are eating into your budget without delivering results, enabling you to adjust your strategy in real-time.
You can ask for metrics like click-through rates, ROI, ROAS and much more.
5. Ad Copy Personalisation
Personalised ads often lead to higher engagement, but crafting tailored copy for every audience segment takes time.
AI can analyse audience data (like demographic or behavioural information) to create ad copy that speaks directly to different groups. For example, maybe you want to modify your ad copy so that it engages a younger audience using emojis, casual language, or short, attention-grabbing phrases like “Wait, what?!” or “You NEED to see this.”
Younger people tend to respond to a tone that feels urgent and a bit playful—think headlines like “The hack you didn’t know you needed 🤯” or “This changes everything 👀.” By mirroring how younger audiences communicate online, AI can help make your ads feel more relatable and on-trend.
Whether it’s writing variations for specific customer interests or geographic locations, tools like ChatGPT will help to ensure your PPC ads feel relevant without adding to your workload.
6. Ad Scheduling
Deciding the best times to run your ads can feel like guesswork, especially when targeting audiences across multiple time zones.
AI can analyse your historical campaign performance data using exports from Google Ads, Bing Ads, or Google Analytics, to recommend optimal ad schedules. With web browsing capabilities, it can even gather recent industry insights on audience behaviour trends to refine your scheduling decisions further.
7. Cost-Per-Click (CPC) Optimisation
Balancing CPC with campaign performance is a tricky task, but AI tools can evaluate bidding strategies to help you get more bang for your buck.
Using Advanced Data Analysis or models like o1, ChatGPT can assess your competition and suggest adjustments to your max CPC, so you’re not overpaying for clicks while still maintaining strong ad placements.
8. Demographic and Geographic Targeting
AI excels at analysing patterns in demographic and geographic data. By processing data exports from platforms like Google Ads or paid social campaigns, it can identify which audience segments are driving conversions and suggest refinements to your targeting.
Need to focus on users in a specific city or age group? AI tools take the guesswork out of pinpointing your target audience.
9. Interest Targeting
For businesses leveraging interest-based campaigns, AI can sift through audience data to uncover niche interests or behaviours worth targeting. For example, by analysing past search terms using Google Trends and similar tolls, it might reveal overlooked interests that could improve your campaign’s reach and relevance.
10. Keyword Match Types
Choosing the right keyword match types (broad, phrase, exact) in Google Ads can make or break a PPC campaign, and it’s tough knowing which to use.
AI tools can evaluate your existing keyword list and recommend the best match types to strike the right balance between reach and precision. You can also download your latest search terms report and ask tools like ChatGPT to evaluate questions such as:
- are my keyword clicks relevant?
- which are my best-performing searches?
- which are my worst-performing searches
- where should I change the match types?
This ensures you’re targeting the right audience while minimising irrelevant traffic and helping to maximise your advertising budget.
11. Negative Keyword Optimisation
Following on from point 10, keyword clicks can quickly drain your budget if you are targeting or paying for the wrong keywords.
AI tools can analyse search query reports and automatically identify keywords that aren’t converting or are unrelated to your business. For instance, uploading a CSV export of search terms from Google Ads allows the tool to highlight phrases that should be excluded, saving you both time and money.
Then all you need to do is add those terms to your negative keyword list. You can even ask whether to add broad, phrase, or exact versions to your list.
12. Audiences and Remarketing
Remarketing campaigns are all about staying top-of-mind with potential customers or visitors, and AI can help refine your strategy in ways that were once incredibly time-consuming.
By analysing visitor behaviour, such as pages visited, time spent on site, or products added to your cart but not purchased, AI can automatically segment your audience into tailored remarketing lists. For example, it can identify users who viewed a specific product category but didn’t make a purchase, and then create an audience list specifically for retargeting them with ads featuring those products. Similarly, it can analyse previous ad interactions—like which users clicked on an ad but didn’t convert—and group them into separate lists for more personalised follow-up campaigns.
These audience lists can then be used to deliver hyper-relevant ads, such as reminding someone of an item they left in their shopping cart or promoting a time-sensitive discount to nudge them back to your site.
By combining this audience segmentation with creative and copy suggestions, tools like ChatGPT can ensure that your follow-up ads are tailored to the unique behaviours and interests of each audience. The result? Ads that feel relevant and engaging rather than generic or repetitive—and a higher chance of converting those missed opportunities into loyal customers.
13. Search Query Analysis
Search query analysis can uncover hidden keyword opportunities, but combing through thousands of queries can be tedious.
Whether through copy and paste or CSV upload, ChatGPT can process these reports in seconds, flagging new keywords, trends, or even gaps in your current campaigns. With advanced analysis features, ChatGPT can provide insights into what users are really searching for and how your ads can meet their needs.
14. Sitelink Creation
Sitelinks are a simple way to increase your ad’s real estate, provide users with more ways to engage, and attract more clicks.
AI tools can browse your site to suggest relevant sitelinks based on your website’s content and even create the headline text to display in search results.
A simple hack is to ask ChatGPT the use the site: search operator when browsing results, e.g.
Browse site:mysite.com and recommend the most relevant sitelinks for the ad.
The result? More compelling ads with less manual effort.
15. Extension and Asset Optimisation
From callouts to structured snippets and images, ad extensions add depth to your Google Ads campaigns.
AI can evaluate which extensions are performing best and even suggest new ones you might not have considered. For example, uploading data about past extension click-through rates helps the tool recommend adjustments that maximise visibility and clicks.
Don’t forget, sitelinks are also an ad extension, so be sure to evaluate whether the sitelink clicks are helping or harming your Google Ads campaign.
Conclusion: Power of Using ChatGPT for Google Ads & PPC Advertising
For many businesses, incorporating ChatGPT into their Google Ads, PPC campaigns and other forms of digital marketing will help them gain a significant competitive advantage.
The real advantage of using ChatGPT for PPC lies in its ability to combine features like advanced data analysis, real-time web browsing, document uploads, and even visual recognition to handle complex tasks effortlessly.
Whether it’s spotting trends in a keyword report, summarising a chart from Google Analytics, or using vision tools to evaluate creative assets, ChatGPT is redefining what’s possible for advertisers on platforms like Google Ads, Bing/Microsoft Ads, and even social ads (Facebook, Instagram, LinkedIn, etc.)
Businesses of all sizes can use these tools to free up time, stretch budgets further, and make PPC campaigns more effective. So, whether you’re running ads for the first time or looking to refine your existing strategy, consider AI tools like ChatGPT as these offer endless opportunities to work smarter, not harder.
If you’re interested in learning more about how ChatGPT can enhance your PPC performance, consider consulting with an expert in the field or working with a specialised agency like AdWords Advantage. The future of advertising is here and it’s time to take advantage of it!