Are you struggling to get your AdWords campaigns to produce more profits?
If so, we can relate. AdWords can be expensive to buy, time consuming to manage and success is not guaranteed. In this economic downturn advertisers need to wring every penny out of their marketing budget but when your campaigns aren't performing effectively what do you do?
I've heard countless stories from advertisers like you. You've heard about advertisers making millions of dollars using AdWords and you see your competitors at the top of the search results, so why aren't your campaigns bringing you better results?
Usually a few simple fixes are all that is needed to turn a under performing campaign into one that generates all the sales or quality leads you need while still staying within your budget. Using these simple techniques you can get tons of targeted traffic and convert those clicks into paying customers. But most advertisers never hear about these strategies.
We're thrilled to introduce the first online training summit designed to help AdWords advertisers achieve results. Some of the world's most respected AdWords advertising experts i.e. AdWords superstars such as Fred Vallaeys, Bryan Eisenberg, David Szetela, (see the great faculty list on the right) have come together to share their proven campaign management strategies. They'll reveal their secrets and all the insider details you need to know to immediately optimize your AdWords advertising campaigns.
If you (like so many other advertisers) have struggled to maximize your AdWords profits, or if you just suspect that there are strategies you don't know that are holding you back from getting the best results, here's your chance to set a course for AdWords success.
The online event starts Tuesday, March 9th and runs for 3 weeks (You won't want to miss a single class, but if you do the content will be viewable online for 90 days.)
Here's to beating your competitors to those AdWords sales!
Mary O'Brien Your Host and Fellow AdWords Advisor
P.S. If you're new to Pay-Per-Click Advertising, AdWords ads provide the opportunity to get your business in front of millions of potential customers in a very targeted way to generate highly qualified leads and sales.
P.P.S. Want to know the inside AdWords scoop? Your competitors are using AdWords advertising and using it successfully. If you don't get on board now you will miss a huge opportunity to safeguard your business from this economic downturn.
If you want to get all your AdWords questions answered and finally start making a good profit then attend the AdWords Advantage Online Summit and learn from AdWords experts who are willing to share proven ideas and best practices that get results, keep reading...
FREE Preview Web Class
What You'll Learn From Adwords Advantage 2010
Secure your spot in the largest most effective online professional training summit for advertisers ready to master Google AdWords. By attending this online event, you will:
Discover the best ways to market your business with Google AdWords using all the tools it has to offer
Learn how million dollar AdWords campaigns are executed and how you can achieve similar results (no matter how much you are spending)
Gain a head start on your competitors, helping you stand out and improving your rankings
Discover how to really establish an effective AdWords marketing plan (no guesswork... learn from the mistakes of those who have already run thousands of campaigns)
Learn to improve your Quality Score (so you are always paying the minimum Cost-Per-Click (CPC) for your keywords
Eavesdrop on the closely guarded secrets of the top experts in the field (interact live with AdWords superstars such as Bryan Eisenberg, David Szetela, Fred Vallaeys and many others!)
Discover practical techniques that will maximize your results and get you the profits you need
Learn the art of optimizing your campaigns so they take the least amount of time to manage
Ask live questions and get answers(you will have the opportunity to ask questions through an interactive chat)
Learn in your spare time and eliminate travel (you participate in live sessions via the Internet that are spread over multiple weeks)
Network with your peers and share mutual experiences together
Become part of a genuine community of AdWords Advertisers just like you
And much more!
WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).
WHEN: Starting March 9th, 2010 and ending March 25, 2010 (scroll down for the full schedule)
HOW: Registration is strictly limited to the first 500 marketers (more than 75,000 were invited). Click here to secure your spot and get more than $250.00 in bonuses
Dear AdWords Advertiser,
Wouldn’t You Like Insider Tips to Help Your AdWords Campaign Perform Better?
It seems like just yesterday when all an advertiser had to do was toss up a Pay-Per-Click marketing campaign and sit back and watch as the sales or leads rolled in. Simple tweaks produced great results. But then the big competitors moved in, the economy took a dive and advertising got a lot harder.
Many search engine marketers will tell you that the way to go now is to focus on Search Engine Optimization (SEO) or Social Media to bring more traffic to your site, but what you really need is TARGETED traffic. Visitors that you know are going to convert without a lot of time spent or money lost.
During a recession, successful marketers double down on the revenue strategies that work. Pay-Per-Click marketing has proven over the years to be the one true strategy that ALWAYS delivers results if you are doing it right. But are you doing it right?
A large percentage of advertisers (especially smaller businesses) give up on Pay-Per-Click advertising in the first couple of months. They blow through their marketing budget on really expensive non-targeted keywords and let the competition wipe the floor with their campaigns.
So what do successful advertisers know and do differently to get great results in a few short weeks? Successful advertisers are increasing quality traffic to their sites, generating leads and sales and converting that traffic into long term customers, by just implementing a few simple strategies.
So why doesn’t everyone employ these strategies? How come you haven’t heard about them and they aren’t included in the helpful materials that the search engines provide on their websites?
Well, because many of these techniques can only be learned by spending millions of dollars running advertising campaigns with hundreds of thousands of keywords. Most advertisers can’t afford to test strategies like that. Only agencies or large companies spending millions of dollars can truly determine the proven strategies that get results every time.
If you knew that—if you knew step-by-step how they optimize their AdWords campaigns to generate the most profits, achieve results and attract highly qualified prospects eager to pay top dollar for their products and services—you could simply duplicate what they do and achieve similar results.
That's what the AdWords Advantage Online Summit 2010 will give you. We've brought together many of the world's most successful AdWords experts, and asked them to reveal their secrets to YOU – Live in March!
However, like any professional development conference, there's a limit to how many people can fit in the "room." So if you're interested in truly ramping up your AdWords success, you need to secure your spot today.
Whether You're New to AdWords or You Think You Know It All, Attend the AdWords Advantage Online Summit to Get on the Fast Track to Success in 2010
Studies show that self-employed people who attend professional training events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!
In this tough economy, it can be difficult to get away and attend training. You have to pay for entry into the event, then you have to spend money on your flight, your hotel and of course, your meals. You could easily spend $1500 to $3000 out of your own pocket to attend an event like the AdWords Advantage Online Summit 2010 if it were held at a hotel or conference center.
Instead, you get cutting edge and innovative AdWords tips all from the comforts of your home or office.
AdWords Advantage Online Summit 2010 is the event of the year for marketers, from beginners to established professionals, who want to take their AdWords campaigns to the next level of success.
The select few who attend this exclusive summit (registration is strictly limited) will leave with an armful of tips, tactics and strategies for:
Growing their Business using AdWords. (You'll quickly learn the best ways to setup an effective campaign.)
Personalizing Your Keywords to meet the needs of your specific market
Expanding and Optimizing Your AdWords Campaigns
Leveraging Social Media to Improve Your AdWords Campaign Performance
Driving traffic and visibility with AdWords.
Controlling Cost and Improving Conversions on Content Campaigns
Optimizing AdWords Using Google Analytics
Developing an effective AdWords marketing plan. (You'll walk away with a clear plan for AdWords success.)
Properly Measuring AdWords Beyond the Last Click
Lowering Your Ad Spend by Learning to Promote Only to Your Target Audience
Avoiding the mistakes that rookies make, ensuring you make money from your AdWords campaigns right off the bat.
And much more!
In addition, you get to meet the experts and establish relationships with colleagues, just like any other conference. And you do it all from the comfort of your own home or office.
Is the AdWords Advantage Online Summit 2010 a Fit for You?
If you find yourself in one of the categories below, the AdWords Advantage Online Summit 2010is a fit for you:
The Small Business Owner: You're getting your business off the ground or starting to promote it online. You’ve heard about other small businesses getting great results with Pay-Per-Click, but it looks like a lot of time to manage and you don’t have a lot of money to spend. You just aren't sure you know where to start, what to do or how to do it.
The Corporate Marketer: You work for a corporation and have been asked to manage and optimize the AdWords campaigns. Your boss wants to know why these campaigns aren’t performing, or worse, you can’t actually tell if they are performing or not. You know you could look like a company star if you could just show him results.
The Experienced AdWords Advertiser: You've been using AdWords advertising for a while, but want better results. You're ready to take your campaigns to a whole new level by improving your productivity, following the proven tactics of the pros and leveraging more tools and strategies. Better results. Less work. More profits.
The Agency Marketer: You're clients expect you to keep up with all the cutting edge techniques with pay-per-click and to constantly optimize their campaigns for better results. You have the tools you need to manage the campaigns but you need ready to take your business to a whole new level by improving your productivity, following the proven tactics of the pros and leveraging more social media tools. Better response. Less work. More profitability.
If you're an AdWords advertiser looking for better results, more profits and a network of like-minded peers sharing best practices, then attend AdWords Advantage Online Summit 2010.
How It Works?
1. Though this summit will take place online, it will be a live event.
That means you won't just be watching playback of a recorded session (although we'll provide that option if you miss something).
The instructors will be presenting their sessions in real time, right on your computer screen. You can listen and watch their presentations, and ask questions directly to the experts and get instant answers.
After you register for the Summit, you'll be given a link and access information for each session. On the day and time of the sessions, you simply pull up your web browser, go to a web page, type in your log-in information and you'll be connected to the event. It's the virtual equivalent of walking into a room at a live conference and sitting down!
2. You can interact live with the presenters
That means you can actually ask questions directly to the AdWords Advantage experts.
During each session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls or the instructor may also have session handouts for you to download.
Just like most conferences, each session lasts about an hour, and will offer an opportunity for live questions and answers.
If you want to ask a presenter a question, you'll be able to do so through an interactive chat.
3. Of course, networking is a big part of this event...
Many people who attend our professional development events report the relationships they establish with fellow attendees are priceless relationships that often continue to be a source of advice and support for years to come.
Between sessions, you can network with other summit attendees on the "exclusive" AdWords Advantage Summit 2010 Forum - available ONLY to event registrants.
We also set up social media groups using sites like Linked In, and provide access to Twitter-based "chat rooms" where you can interact live with your peers.
4. No Selling, Only Teaching
We've all attended events where speaker after speaker go on stage, entertain the audience with funny stories, then sell an expensive item to an exhausted crowd. The AdWords Advantage Online Summit is different. Each speaker will teach you a skill, tool or technique in 60 minutes. No up selling, no cheer leading, no theory - just solid advice from experts who have applied their techniques to their own business or their clients.
This event was designed by AdWords advertisers for AdWords advertisers. That means we built it to accommodate your busy schedule. We've spread the summit out over 3 weeks, with multiple sessions each week. This means you don't have to stop working to attend (AND you can begin applying what you'll learn immediately). The audio and video from each session are recorded and will be provided for further study (available for 90 days).
"Attend" Any or ALL of the Following Sessions
At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.
Not this summit.
When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, if you miss a live session, you can view the recorded video.
The Sessions
Review the following session list. But remember, you don't have to choose. You get them all!
________________________________________ Always be Testing: AdWords Optimization in Challenging Times INSTRUCTOR: Bryan Eisenberg, Co-Founder Future Now Inc.
Session Description: Testing seems to be the flavor of the day and A/B or multivariate testing has become a technical darling. Do you know where to begin? What exactly should you test? How do you get corporate buy-in? How can you maximize returns on testing investment? What do you have to do to go from a culture of having to "always be right" to one of "always be testing?" In this session, Bryan Eisenberg will tell you what you need to know about customers, testing and persuasion in these challenging times.
DATE AND TIME: March 9th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
________________________________________
AdWords Quality Score in High Resolution INSTRUCTOR: Craig Danuloff, Founder & President ClickEquations Inc
Session Description: Google's Quality Score is the subject of much intrigue, speculation, and misinformation - because it's a secret number that determines the success of your paid search campaigns. In this session we'll explore the facts, in detail - you'll learn exactly how quality score is calculated, how it is applied, and what you can do to improve quality score within your account. We'll also debunk the top quality score myths that just won't die.
DATE AND TIME: March 9th at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
Promoting to the Right People at the Right Time – Advanced Ad Scheduling & Geo-Targeting Techniques INSTRUCTOR: Jamie Smith, CEO Engine Ready
Session Description: Lower your ad spend and cost per sale by showing your AdWords ads only to your target market and during the times when visitors are most likely to buy your products and services. In this session, you’ll learn advanced techniques for getting the most out of Google’s ad scheduling and Geo-targeting campaign settings, and a sneaky way to fool your competitors into believing you’re no longer marketing in AdWords.
DATE AND TIME: March 11th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
________________________________________
How to Assign Proper Attribution to AdWords and Solve the Complexities of Measurement INSTRUCTOR: Michael Behrens,VP eMarketing Web Metro
Session Description: Attribution is one of the hottest topics in SEM and Interactive Marketing right now. Assigning value to your AdWords keywords is not as easy as it once was, especially considering the fact that many conversions are a result of more than one search term. Managing bids to the last touch point is costing marketers millions of dollars and holding brands back from truly increasing market share. The key is properly assigning value to your keywords, beyond the last click. The session also explores the value of running contextual, social, and SEO to support and enrich your paid search campaigns.
DATE AND TIME: March 11th at 1:00 p.m. Pacific (4:00 p.m. Eastern) ________________________________________
The New AdWords Interface – How to Save Time and Truly Optimize Your AdWords Campaigns INSTRUCTOR: Frederick Vallaeys, Product Evangelist Google Adwords
Session Description: Online advertising is evolving rapidly and it can be challenging to keep up with the latest tools and techniques for getting the most from your campaigns. Join Frederick Vallaeys as he highlights new functionality in AdWords to drive more results and sales. He'll cover the latest ad formats and account optimization tools and answer any of your AdWords-related questions.
DATE AND TIME: March 16th at 10:00 a.m. Pacific (1:00 p.m. Eastern) ________________________________________
AdWords for Local: Sort Heads from Tails, Find Free Clicks and Calls
INSTRUCTOR: Dennis Yu, CEO BlitzLocal
Session Description: Do you have hundreds of locations or perhaps just one? In this session, learn how to build effective campaigns for businesses that have a local customer base. Discover why mobile ads are a hidden gem for lead gen on smartphones and non-smart phones alike. Understand how to manage the difference between "Chicago restaurants" and "restaurants" searched from Chicago: find out how much traffic can you expect from geo-targeted search versus geo-multiplied keywords. Optimize and manage bids with Google Analytics by understanding how view-through conversions affect overall search traffic and brand vs. non-brand terms.
You’ll learn how to organize head and tail terms for local and avoid the costly trap of over-multiplication by city name and zip code.
You’ll discover “free” clicks and calls-- In AdWords, impressions are free, so with proper call tracking, you can determine the “bonus.”
You’ll learn multiple location set-up-- extend DKI to other business details, such that you can multiply your campaigns to a large number of locations, each customized to the right landing page, business contact information, and more.
As a special bonus, BlitzLocal will provide several free PPC templates for a few verticals that you can use.
DATE AND TIME: March 16th at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
AdWords on Steroids: How To Implement Advanced Strategies that Leave Your Competitors Gasping INSTRUCTOR: Bill Leake, CEO Apogee Search
Session Description: Most AdWords campaigns get to a stagnation level once all the basic fundamentals are covered. This session introduces several advanced and powerful AdWords strategies and tactics that are being implemented by fewer than 1% of the marketplace, teaches you how to do them yourself, and highlights when they will likely be a great fit for you.
Better AdWords ROI
More leads / sales
Gain head-start on pesky competitors (do it to them before they do it to you!)
DATE AND TIME: March17th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
________________________________________
Slash Click Costs up to 37% & Increase CTR up to 82% Using Time-Tested Mathematical Formulas! INSTRUCTOR: Kirt Christensen
Session Description: Kirt will provide the tools and formulas you need to know to increase your AdWords ROI immediately. Most AdWords advertisers fool themselves into complacency & ignore gigantic opportunities such as the content network, image or banner ads, where competition is miniscule. Discover a simple software program that continually “ratchets up” your ad CTR. Find out exactly what keywords your competitors are bidding on and what their ads look like in 2 minutes. Learn about the software tool that Kirt would gladly pay $1,000 for, and how to use it. The great thing is the tool is free!
Discover how to turn Google into your largest affiliate, by flicking a hidden switch in your account settings.
Massively expand your marketing by using image and video ads.
Discover tools that will pay for themselves in minutes, and become your trusted sidekicks, freeing up hours of tedious labor.
DATE AND TIME: March 17th at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
30 Tips in 60 Minutes for Converting MORE AdWords Visitors into Buyers INSTRUCTOR: Brian Lewis, Vice President Marketing Engine Ready
Session Description: Fasten your seat belts, because in this session you’re going to learn 30 proven tips to increase conversions on your landing page. Based on the acronym MORE (Marketing effectiveness, Offer Clarity, Readability of page, and Engagement with visitor), you’ll be armed with 30 landing pages changes that tests have demonstrated will convert more of your AdWords Visitors to buyers.
DATE AND TIME: March 18th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
________________________________________ Understanding the B2B Buyer sphere: Learn How to Apply Enquiro's Latest Research to Your AdWords Marketing INSTRUCTOR: Bill Barnes, Executive Vice President Business Development Enquiro
Session Description: As Enquiro’s research has shown, B2B buying can be very complex, often undertaken by a group of individuals and stretching over a long period of time. Successful marketers are able to help buyers along the way, while effectively reducing the risk gap that exists between the vendor and buyer.
In this session you'll learn the typical on-line paths that business buyers follow, what role search marketing and AdWords play in B2B, and how it can best be leveraged.
DATE AND TIME: March 18th at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
Utilizing SEO and Social Media Marketing to Improve Your AdWords Strategy INSTRUCTOR: Kent Lewis, CEO Anvil Media
Session Description: Your site is ranking organically for searches, but are you using those strategies, tactics, and findings to improve your PPC campaigns? Kent Lewis with Anvil Media will teach you how to utilize data from your Twitter, Face book and Linked In profiles to improve your AdWords campaign performance. Learn how integrate keyword-level insights from your SEO campaigns, Web analytics and social media profiles into your AdWords campaign, including ad copy and content network campaigns.
Understand how to leverage social media to improve AdWords campaign performance
Learn how to utilize SEO & analytics to improve keyword selection & ad copy
Gain insights into overall SEM integration from keyword to campaign level
DATE AND TIME: March 23rd at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
Getting the Most out of Google Analytics & Google AdWords INSTRUCTOR: Dave Winslow, EpikOne
Session Description: We all know that Google Analytics and Google AdWords can be used together. But how should you configure the two systems for optimal performance? And once they are configured what’s the best way to find actionable data?
During this session we’ll start by exploring the correct way to configure the two systems. Then we’ll dive into the data to discover how to draw actionable insights about your AdWords performance. We’ll start simply, by isolating AdWords traffic and drilling down into Campaigns and Ad Groups to find under performing segments. Then we’ll explore specific reports to assist in day parting, Geo targeting and position based bidding. We’ll also look at on site search data to identify new bidding opportunities. Finally we’ll talk about bounce rate, and how to identify if bounce rate is affecting your AdWords performance.
DATE AND TIME: March 24th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
________________________________________ How Researching and Managing Keywords is the Key to Google AdWords Success! INSTRUCTOR: Larry Kim, VP Marketing & Products Word stream
Session Description: Effective keyword research and management is the most critical element of Google AdWords success. Do a bad job at keyword research, and nothing else – bid manipulation, landing page optimization, ad text optimization – although all important, simply won’t work optimally. By attending this session on PPC keyword research, you’ll learn advanced tips, strategies and best practices for conducting effective keyword research for Pay-Per-Click (PPC) Marketing and Search Engine Optimization (SEO), including:
How to personalize keyword research to the needs of your specific market
Why keyword research should be an ongoing activity, and how to make it so
How to categorize, organize and prioritize your keywords for optimal relevancy
How keyword organization dramatically improves landing page and ad text optimizations
How to expand your keyword lists to discover new keyword and negative keyword opportunities
How to be more productive by eliminating the repetitive tasks that plague search marketers
How keyword research can be leveraged to prioritize search marketing work flow
How to effectively act on keyword research to grow your online business
PLUS, ask your own keyword research and management questions!
DATE AND TIME: March24th at 1:00 p.m. Pacific (4:00 p.m. Eastern)
________________________________________
Contextual Advertising – Best Practices and Hot New Secrets INSTRUCTOR: David Szetela, CEO Clix Marketing
Session Description: PPC advertisers have traditionally shied away from advertising on content networks like the one included in Google AdWords, fearing high cost and low response rates. But that’s all changing, and if you’re involved in paid search advertising you need to understand how this piece of the PPC puzzle works.This session takes you through the latest secrets of controlling ad spend and placement, from the right way to assemble keyword lists to making optimal use of performance reports, to best practices in text and non-text ad creative. Learn the secrets of getting double-digit conversion rates and high ROI from content network advertising — the segment of PPC advertising that’s growing faster than search.
DATE AND TIME: March 25th at 10:00 a.m. Pacific (1:00 p.m. Eastern)
REMEMBER: If you miss a live session, we'll provide you a free recording.
By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are educational experiences that have been created specifically for this summit each containing insights, strategies and up-to-date tips that you can use to transform your campaigns.
Claim Your Free Bonuses Worth $341
To further sweeten this offer, you’ll be provided with 7 valuable bonuses worth $341. These business-building materials are actual products from the instructors of this event and you get them all for FREE, just by signing up for AdWords Advantage Online Summit 2010.
These bonus materials are nearly worth the cost of the entire summit! Free Bonus #1: Pay-Per-Click Best Practices Guide ($19 Value) Free Bonus #2: 14-day Free Trial of the WordStream Keyword Management Solution ($140 Value) Free Bonus #3: Whitepaper - Top 5 Things to Consider When Evaluating PPC Management Tools ($20 Value) Free Bonus #4: Google Analytics Short Cut Guide ($10 Value) Free Bonus #5: $1 trial of Word Butler ($20 Value) Free Bonus #6: Access to AdWords System Exposed 09 ($37 Value) Free Bonus #7: An Additional 10% Discount Off the Next PPC Summit ($95) PLUS: AdWords Writing Titles & Descriptions Report:
I can't attend all the live sessions. Will I get a recording?
Yes. We will provide a recording of each session, so you won't miss a thing. If you have other commitments (like a day job), no need to worry. The recordings will be available for 90 days after the event.
How long are the sessions and what are the dates?
The Summit begins on Tuesday, March 9, 2010 and ends on Thursday, March 25, 2010 (weekends excluded). All of the sessions are one hour in duration. The dates and times are listed above in the session description box (the one with the presenter pictures). We start at 1:00pm Eastern (New York time) each day and end at 4:00pm Eastern (New York time).
How can I ask questions during the summit?
Two ways. First, we have set up an interactive forum. This is a place where you can post questions and get answers from your peers and the presenters. Second, during the live presentations, you will be able to ask questions via an interactive chat during the live Q&A portion of the session. You can also use Twitter and the Facebook group to post your questions.
What if I still have questions before registering?
Two options here... First you can try our live support chat window below. You can also send an email to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
and we will get back to you right away.
Already Booked for Meetings or a Vacation When the Live Sessions Take Place?No problem! You Can View them Online Anytime At Your Leisure
We'd love it if you can join us live for every day of the event. That way, you can ask the speakers questions and take part in the interactive pieces.
But we understand if you can't make every session. Vacations, meetings, or being in a different time zone can prevent you from attending all the live sessions.
The good news is that each session will be recorded. The recordings will be posted 24 hours after the live session ends. Whether it's 3am Tokyo time or 10am Los Angeles time, you can playback the recordings whenever you like.
There's nothing to download. Just login to the Private Attendees Area and view the session.
Have a question about the content? Want to interact with other attendees? Not a problem. Just go to the forums in the Private Attendees' Area and leave your comments or questions there. You can interact with other attendees or the experts on your own schedule. It's that easy!
So, register your spot right now. That way, you can listen to the recordings once you return from vacation or have a spare moment in your day.
How To Attend for Free!
Once you have registered for the Online Summit, you will be invited to join the AdWords Advantage affiliate program. This unique program allows you to make money just by telling your friends and your colleagues about the AdWords Advantage Online Summit.
All you have to do is copy your special affiliate URL, paste it in an email (well give you some sample text) and send it off to your opt-in, permission based email list. No matter when attendees register, if just 4 people register for the Online Summit based on your referral, you make back the money you paid for your own seat.
How to Register
Traditional professional development summits featuring a line-up of world-class experts and providing a chance to network with your peers often cost thousands of dollars to attend. And that doesn't include the added costs of travel, meals, hotel accommodations, rental cars and lost work time! So, let's compare that to the AdWords Advantage Online Summit.
You're getting 13 hours of training over an 21 day period. If you divide that by the lowest entry price, you pay as little as $22.85 per hour to access 13 amazing experts who will teach you how to use AdWords to supercharge your online marketing.
Reserve your spot right now so you too can discover these money-making and client attraction secrets all from the comforts of your home or office using just your computer.
We accept PayPal, Visa, MasterCard, American Express and Discover.
The event begins March 9th (scroll up to see sessions and dates). And remember, by this time next year the recession may be over and most of your competitors will have reinforced their position at the top of the AdWords results don't be left behind...
If you learn just one strategy that will help you optimize your AdWords campaign, the investment in your professional development will have paid for itself many times over.
Live help not available? Email us at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Isn't It Time for YOU to Be the AdWords Marketer at the Top?
Yes, you can achieve success with Google AdWords.
You just need to learn what the most successful marketers do, and then follow in their footsteps.
AdWords Advantage Online Summit 2010 paves the way. Reserve your spot today.
To your AdWords Success,
Mary T. O'Brien Event Facilitator and Fellow AdWords Advertiser AdWords Advantage Online Summit 2010
PS. Don't hesitate to contact us through live chat, or send us an email to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
if you have any questions about the AdWords Advantage Online Summit.
PPS. Act quickly! We limit registration so that the group is small enough to allow you to meet other attendees, chat with the experts and get your questions answered. Secure your spot right away before this event sells out.
PPPS. You can check out the AdWords Advantage Online Summit Schedule above. Once you review each topic, I know you'll be ready to reserve your spot right now.
PPPPS. Still on the fence about registering for this incredible virtual event? Sign up for the free preview web class below.
.
The "3-Day Money Back" Guarantee
This AdWords Advantage Online Summit offers the best advice on how to take advantage of and optimize your Google AdWords campaigns from experts who have run thousands of ads with million dollar budgets.
Go ahead and register for the AdWords Advantage Online Summit. If after attending the first three days you believe that it's not right for you and you don't want to sit in on any more sessions or use the materials, just send us an email at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
within 72 hours of the summit start, and we'll gladly refund your money and cancel your access. No problem.
We’re that confident that you will learn great success tips from the AdWords Advantage experts at the summit. Our goal is to bring you critical information to turn your campaigns around and to help you gain measurable results. In fact, you'll be amazed when you look back at how a few simple strategies were able to give you the winning results you needed.
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers. He is the co-author of the New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.
Frederick Vallaeys is Google's AdWords evangelist. In this role, he helps advertisers learn about which Google products best support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor's degree in electrical engineering from Stanford University.
Michael Behrens is VP of e-Marketing for WebMetro. For the last 9 years, he has led Web Metro's Internet marketing teams and is the lead strategist in developing and implementing successful online marketing programs for Web Metro's clients. Michael is also a senior advisor to the technology team in charge of developing Web Metro's proprietary DSMM (Dynamic Search Media and Marketing) software system. Michael has been a presenter and panelist at several industry events, quoted in publications such as Marketing Sherpa, DM News, Internet Retailer and a frequent participant in betas with the search engines including the new Ad Words Interface and Google Contextual Bid Management.
Bill Barnes is the Co-Founder & EVP of Enquiro, one of the world's foremost search-engine marketing companies, and a leader in on-line search behavior research which has performed cutting edge eye-tracking research on many of the world's largest and most successful companies. Bill is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, and SIPA. He has also conducted workshops designed for individual companies and is host of the B2B Expert Series Seminars. Bill has extensive experience in setting up and implementing Search Marketing campaigns and Research initiatives for many fortune 500 and B2B companies.
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few pay-for-performance agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela’s 25+ year career working for companies like Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. He is active in SEMPO and is one of the authors of SEMPOs Advanced Search Advertising course. His articles have been published in MediaPost, Search Engine Land, and MarketingSherpa. He is the Principal PPC Editor at SEMJ.org. He is also a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and ad:tech, and he hosts a weekly radio show called PPC Rockstars. His Wiley/Sybex book PPC Advertising in One Hour a Day will be published in January 2010.
Dave Winslow
has been active in the online marketing industry for over a decade specializing in the areas of online business consulting, search marketing, testing and optimization, and web analytics. Currently as President of EpikOne, a digital metrics consultancy, Dave is responsible for the vision of the company with a special focus on strategic marketing, technology innovation and organizational leadership.
As an industry thought leader, Dave incubated and serves as the Executive Director of OM Boot Camp, a four-day training summit in Burlington, Vermont. He also speaks at conferences such as Search Engine Strategies, AdTech, eMetrics and Digital Asset Management.
Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list. Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO committee.
Larry Kim has more than eight years experience running large-scale paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder of WordStream, a provider of keyword management solutions, and is a frequent speaker and author on search marketing issues such as keyword tools and keyword research.
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Dr. Martens, gDiapers, Lucy, Oregon State University, PC World, TrendMicro, WYSE and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops.
Kirt Christensen is an serial internet entrepreneur who started his first company in 1996, at the age of 23. Since then, he's overseen more than $29,000,000 in web sales, selling everything from loose diamonds to paintball guns to software. He's spent over $3.5 million dollars on Google AdWords clicks for himself and his select clients, and is devoted to creating hyper-profitable campaigns. Kirt has shared his strategies and tactics worldwide in over 11 countries.
Craig Danuloff
is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform for large search advertisers and agencies. He’s been involved in PPC since 2004 and has overseen search management accounts for companies in both the Fortune 100 and the Internet Retailer 100.
Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. in 1998. He spent two years as President of eColony, early-stage venture fund founded by Internet Capital Group. Craig is the author of over 20 best selling computer books. He is a graduate of the University of Colorado Leeds School of Business.
Jamie Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm.
Noted author and industry speaker, Brian Lewis, Vice President of Engine Ready, has over 20 years experience in digital and direct marketing. His articles have been referenced or published in the New York Times, eMarketer, Search Engine Watch, Website Magazine, and DM News Essential Guide to Marketing. Previous to his role at Engine Ready, he founded the Internet Agency, Solutions-Insight Interactive, and was President at the world's leading catalog/Internet supplier of aviation training equipment. Mr. Lewis earned his B.A. in Economics from the University of California, San Diego and his M.B.A. in Finance from the W. P. Carey School of Business at Arizona State University, graduating both schools with honors.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained over 6000 advertisers how to use Pay-Per-Click through Advertiser Workshops sponsored by Yahoo! Search Marketing and Microsoft adCenter and at PPC Summits since 2007. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team.
Alissa Ruehl
is the Manager of Website Effectiveness at Apogee Search. She consults on advanced analytics, conversion rate improvement, tracking and optimizing past the web lead, landing page design & testing, paid search strategy, as well as goal setting & metrics. She has been in the PPC world since back when Yahoo was Overture and has managed well over 100 paid search accounts with clients of all sizes and industries. She is also a paid search editor for SEMJ.org, a peer reviewed journal for search marketing.
Dennis Yu is an entrepreneur and internationally recognized lecturer in search engine marketing. Areas of expertise include search marketing technical analysis and pay-per-click (PPC) ad campaign development and optimization. He is co-founder and chief executive officer of BlitzLocal, a Denver area firm that provides local search solutions for enterprises of all sizes. Clients include J.C. Penney, Equifax and Yahoo!, as well as local professional service providers, national franchises and non-profit groups.
A sought-after speaker, Yu has written for TechCrunch, Entrepreneur magazine and The Niche Report, a targeted mortgage industry publication. He has been interviewed by National Public Radio, KTLA-TV and other media outlets. He has spoken at Search Marketing Expo, HostingCon, PPC Summit, Affiliate Summit, Affiliate Convention, and other national and international conferences. Yu has also counseled the Federal Trade Commission on privacy issues for social networks.
Discover What Others Like You Are Saying About Our Previous Pay-Per-Click Training Events:
"I had an unforgettable experience at the conference. I found each session to contain valuable, action strategies which I am implementing immediately. I'm certain that I'll see a significant boost in my campaigns performance because of the advice. Each presenter brought years of experience to the table and provided strategies that you can't get anywhere else. I found the conference to be worth every penny and I look forward to attending future events. Thanks again for putting together such a valuable resource." Brandon Schmitz, Herzing College.
"Well organized. Knowledgeable presenters. Up-to-date info geared to making a bottom-line difference to my business." D. Sanford
"We'd been doing adwords for the past year for our 3 school locations. We never received any conversions. We are now receiving 2 - 5 PPC leads per location every day (at a whopping 5 - 10% conversion rate), when we were receiving none before. Thanks!"
Jonathan Praklis, Marketing Manager, New Horizons
"This was my first experience attending an event aimed specifically at PPC, as opposed to broader SEM events or narrower engine-specific ones. I thought it was excellent."
Kathleen Makoski, Prime Time Solutions
"Very helpful in helping us detail our PPC strategy."
Colin O'Brien, E. R. Munro and Company
"Good information packaged nicely with informative sessions."
Craig Taylor, Traffic Mountain
"It presented a wealth of info on marketing strategies for anyone working in an agency or managing marketing for business. It's only going to become more important as time goes by!"
Carri Gregorski, Eric Mower and Associates
"One item alone will probably save me thousands of dollars this year. I was particularly impressed with the caliber of speakers in attendance. There was a lot of meat in the sessions, not just teaser data."
Al Moses, Quality Carpet Cleaning
"This summit far exceeded my expectations! Though I am more on the beginner side of PPC marketing, I found each session easy to understand and overflowing with proven ideas on how to improve PPC campaigns. The best part is that each session had something for the beginner, the expert and everyone in between. Excellent speakers, excellent staff, excellent Summit!"
Tawnya Tabert, Reggis University College for Professional Studies (CPS)
"It is a terrific way to stay abreast of the latest cutting edge PPC strategies, tactics and techniques."
Frederick Vallaeys is Google's AdWords evangelist. In this role, he helps advertisers learn about which Google products best support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media. Prior to Google, Vallaeys was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords. He holds a bachelor's degree in electrical engineering from Stanford University.
Michael Behrens is VP of e-Marketing for WebMetro. For the last 9 years, he has led Web Metro's Internet marketing teams and is the lead strategist in developing and implementing successful online marketing programs for Web Metro's clients. Michael is also a senior advisor to the technology team in charge of developing Web Metro's proprietary DSMM (Dynamic Search Media and Marketing) software system. Michael has been a presenter and panelist at several industry events, quoted in publications such as Marketing Sherpa, DM News, Internet Retailer and a frequent participant in betas with the search engines including the new Ad Words Interface and Google Contextual Bid Management.
Bill Barnes is the Co-Founder & EVP of Enquiro, one of the world's foremost search-engine marketing companies, and a leader in on-line search behavior research which has performed cutting edge eye-tracking research on many of the world's largest and most successful companies. Bill is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, and SIPA. He has also conducted workshops designed for individual companies and is host of the B2B Expert Series Seminars. Bill has extensive experience in setting up and implementing Search Marketing campaigns and Research initiatives for many fortune 500 and B2B companies.
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few pay-for-performance agencies that specialize exclusively in pay-per-click (PPC) advertising. Szetela’s 25+ year career working for companies like Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. He is active in SEMPO and is one of the authors of SEMPOs Advanced Search Advertising course. His articles have been published in MediaPost, Search Engine Land, and MarketingSherpa. He is the Principal PPC Editor at SEMJ.org. He is also a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and ad:tech, and he hosts a weekly radio show called PPC Rockstars. His Wiley/Sybex book PPC Advertising in One Hour a Day will be published in January 2010.
Dave Winslow
Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list. Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO committee. 
Larry Kim has more than eight years experience running large-scale paid and organic search marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research. Larry is the founder of WordStream, a provider of keyword management solutions, and is a frequent speaker and author on search marketing issues such as keyword tools and keyword research.
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Dr. Martens, gDiapers, Lucy, Oregon State University, PC World, TrendMicro, WYSE and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops. 
Kirt Christensen is an serial internet entrepreneur who started his first company in 1996, at the age of 23. Since then, he's overseen more than $29,000,000 in web sales, selling everything from loose diamonds to paintball guns to software. He's spent over $3.5 million dollars on Google AdWords clicks for himself and his select clients, and is devoted to creating hyper-profitable campaigns. Kirt has shared his strategies and tactics worldwide in over 11 countries. 
Craig Danuloff
Jamie Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. 
Noted author and industry speaker, Brian Lewis, Vice President of Engine Ready, has over 20 years experience in digital and direct marketing. His articles have been referenced or published in the New York Times, eMarketer, Search Engine Watch, Website Magazine, and DM News Essential Guide to Marketing. Previous to his role at Engine Ready, he founded the Internet Agency, Solutions-Insight Interactive, and was President at the world's leading catalog/Internet supplier of aviation training equipment. Mr. Lewis earned his B.A. in Economics from the University of California, San Diego and his M.B.A. in Finance from the W. P. Carey School of Business at Arizona State University, graduating both schools with honors.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained over 6000 advertisers how to use Pay-Per-Click through Advertiser Workshops sponsored by Yahoo! Search Marketing and Microsoft adCenter and at PPC Summits since 2007. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team.
Alissa Ruehl
