So, here you are, comparing Bing Ads vs Google Ads and wondering whether the behemoth that everyone and their nan uses (Google) is better than the scrappy underdog no one seems to talk about (Bing). Bing Ads—now rebranded as Microsoft Advertising—has spent years in...
You’re probably thinking, “Aren’t these guys supposed to want us to hire them for this stuff so we give free advice about using AI for PPC?”. It’s a fair point, but the reality is that not every business has the budget or the need to pay somebody else to run PPC...
So, you have decided to embrace the Google Ads service for the coming year. Done correctly, this can be hugely positive for any business.vAlas, so many people do not abide by best practice for Google Ads. This can lead to costly errors1. To see results from your...