So, here you are, comparing Bing Ads vs Google Ads and wondering whether the behemoth that everyone and their nan uses (Google) is better than the scrappy underdog no one seems to talk about (Bing). Bing Ads—now rebranded as Microsoft Advertising—has spent years in the shadow of Google Ads (formally Google AdWords). And let’s be … Continue reading Bing Ads vs Google Ads: The Brutal Truth About ROI and Reach